Web Design for IP-Group
Task: Re-design the website and a complete web shop design, along with an ambitious mega-menu.
Brief: A major pallet industry actor, needed a modern design proposal for their new website, “with some type of illustration”. The site is information heavy, and needed a clearer path. They were also missing a coherent design system.
Solution: My suggestion use the landingpage as a promotional front, that lift their strengths – prestigious clients and longevity in the business. Like many current websites, I used short copy to attract the visitors attention. The information on produce is centered in the mega-menu.
I went ahead with softer aesthetics that was well received, picking the blues from their logotypes, and using existing vectors.