#Matriarkatet: For equal wage –
A satirical campaign

A communication project for mock-client Kommunal, assigned to me by Östra Grevie.

Role: Initiator and executioner. Created the web design, the visual objects, texts, and photos.

The assignment: Create a promotional campaign for equal wage between men and women, with animation, ads, newsletters and a website.

Solution: I decided I would create a webzine with swapped gender roles, to highlight the absurdity of women still just earning 86% of male wages.

The newsletters can be read here.