Print design for MOI Butik – a concept boutique with yoga studio, shop and café. The boutique primarily sell hand sewn caftans, dressing-gowns and bracelets, made out of luxury fabrics imported directly from India. My role was to produce all print material, streamline the brand, set colors, textures and typography, and design a 3×3 meter
Graphic UI/UX designer for Hungrig.se, a quickly growing start-up in the food delivery business As the sole designer at the company, my tasks ranged from marketing and print to sketch for web. My primary tasks consisted of wireframing and prototyping for Hungrig.se’s web and apps, as well as for contracted restaurants. In collaboration with our developers,
Task: Re-design the website, along with an ambitious mega-menu. Brief: A major pallet industry actor, needed a modern design proposal for their new website, “with some type of illustration”. The site is information heavy, and needed a clearer path. They were also missing a coherent design system. Solution: My suggestion use the landingpage as a
Restaurang Online is an order online system where customers can choose to have their websites designed, as part of the concept. I designed and prototyped the sites, according to the restaurant owners wishes. Task: Create high fidelity wireframes for splash-pages, landing pages and order-online pages. Example: Kasai is a modern japanese dinner club/restaurant/night club. They
Student project for Östra Grevie. We were asked to rebrand an already existing company’s graphic profile. Together with Frida Bergström, I constructed a graphic manual strongly inspired by the 70s. Bold colors and fun graphic objects, with round shapes and a faint reminiscence of disco days long gone.
A communication project for mock-client Kommunal, assigned to me by Östra Grevie. Role: Initiator and executioner. Created the web design, the visual objects, texts, and photos. The assignment: Create a promotional campaign for equal wage between men and women, with animation, ads, newsletters and a website. Solution: I decided I would create a webzine with swapped gender roles,
A project for Östra Grevie. Assignment: Design a book cover for a novell of Sylvia Plath. Solution: The book, “Johnny Panic och Drömbibeln” treats dreams and melancholy, and a lake filled with lost ideas. I used a picture from Israel, taken by my mother in 1988, and a picture of me with my great grand
A project for Östra Grevie. Role: Idea, manuscript, photography, graphic design, cut The assignment: Create promotion material for a fictional movie. Solution: I choose to create material for the fictional artistic movie “The Bee Eater”. I decided the movie was an artistic take on a revenge movie, and decided the primary visual object should be
Task: Create a printed theatre program, size A5, for the play Sårskorpor The play treats mental illness and loneliness, but also has a humorous side. I decided to combine artistic black and white photography with specs of color.
In-house and freelance work for GlobalScandinavia, a translation agency in Malmö. I summed their graphic profile up, in a graphic manual, and created ad campaigns in their digital channels. Assignments also included print work – flyers, broschyres, etc – and consultation on web design.